NOCT | Verizon Developer Portal
Network of Creative Thinkers
Verizon developer tools

Developing a Developer Ecosystem for Enterprise Communication Platform


BlueJeans by Verizon is a cloud-based virtual meetings platform that connects users across different devices & platforms.
Our challenge was to design The BlueJeans Developer Ecosystem, a specialized platform tailored for developers. This ecosystem comprises of a developer portal, a comprehensive documentation website (docs.bluejeans), & a collection of sample apps. These would comes together to form a seamless integration experience of BlueJeans technologies into 3rd party apps


User Research

Innovation Consulting


Cloud Video Conferencing

The research phase

With user interviews, competitive analysis and surveys - we immersed ourselves in the world of developers.

Key questions answered

Our research yielded some interesting results and we started seeing the larger picture more clearly. Here are a few questions we got answered

Building the Ecosystem

By collating and synthesising the data we collected from our research, we identified the key parts needed for the eco-system: the Developer Portal, Technical Documentation and Sample Apps

Establishing the backbone of the system - The Developer Portal

The Developer Portal consolidates the developer experience into a centralised platform, offering a self-service approach eliminating the need for customer service interactions, making developers self reliant

Easy onboarding. Speedy tryout


Developer wanted to quickly test out the platform capabilities and create a quickly create a POC for the APIs they were testing. The resources required to create the same were scattered. This ultimately took around 7-10 days for the developers to create POC


In response, we crafted a step by step First-Time User Experience (FTUX) journey, guiding developers to create a proof of concept in a matter of minutes. This was achieved by providing the relevant resources at the appropriate time of the process

First time user experience when a user lands on the developer portal

Placing crucial information just a few clicks away


In the old experience, scattered resources made finding key information tough. This led to long searches and and a frustrating user experience spread across various sites.


We designed a developer portal which acts as a central location for all the developers need. A self-serving portal giving a comprehensive overview of the enterprises’ developers activity, management of their usage & links to the relevant resources necessary for them

Simplifying account management


The previous model lacked a system for access management to the developer resources, track their current billing cycle & edit their usage plans


We designed a developer portal which acts as a central location for all the developers need. A self-serving portal giving a comprehensive overview of the enterprises’ develoWe created a comprehensive management system within the developer portal empowering admins to add/remove users, track their billing & payment cycle, switch their plans and get more developer resources as per the enterprise’ needs pers activity, management of their usage & links to the relevant resources necessary for them

Designing for accessibility

The entire BlueJeans account was designed to meet the WCAG accessibility guidelines.
This entailed maintaining the right contrast ratios and sizes, as well as designing a keyboard friendly website. We strategically divided the page into different zones and defined a keyboard tabbing sequence with no shortcuts to jump each section.

Crafting User-Friendly Technical Documentation:

The documentation is the most important aspect of the developer ecosystem. It holds tons of critical information that acts like an instruction manual for the developers to integrate BlueJeans in to their platform. It becomes extremely essential to keep documentation interesting and engaging to read.

Scalable navigation for a growing library

Technical documents are information dense, which makes it essential to have a navigation system to ease discovery of essential information quickly. So, we designed a navigation system that contains up to 6 levels of hierarchy & is capable of accommodating more content for the ever growing documentation

Making documentation more consumable


The technical documentation is often dull and uninspiring, filled with dense text and overwhelming data. This lack of engagement can result in users losing track of information, making the overall experience cumbersome.


Our approach involved using typography to establish clear reading hierarchy, ensuring easy consumption of text, enhancing visual representation by incorporating images and GIFs into the documentation and prominently highlighting key features on the landing page to facilitate effortless discovery.

Creating Sample Apps that Inspire

Sample apps play a vital role in demonstrating BlueJeans' capabilities across various use cases. We developed over 10 sample app designs showcasing how BlueJeans can be utilised in different scenarios, inspiring developers to integrate it in their own innovative ways.

Serving wide range of use cases

We looked into diverse use cases such as - remote education, fan engagement, retail stores, customer contact centres, and many others showcasing a wide variety of features of BlueJeans.

Revamping the existing web client SDK sample app

BlueJeans had a sample app to showcase the web client SDK, but it wasn't user-friendly. So, we redesigned it to have a clean look and aim for a better experience.


Marketing website: Taking the Verizon developer ecosystem to the world

The marketing website serves as a crucial component of the developer experience, offering a comprehensive view of our capabilities and offerings. It provides developers with a glimpse into our products and services, offering code snippets for quick testing, and showcasing a wide variety of use cases to demonstrate practical applications

Building pages specific to a use case

We have developed dedicated pages tailored to specific use cases, highlighting key features and demonstrating how BlueJeans can be seamlessly integrated within each scenario. These use cases span across various industries, including healthcare, education, banking, gaming, social networking, and travel

Our impact in numbers

The Developer ecosystem contributed to an increased usage across different components. The key metric to track for a video conferencing service are the number of meetings created and the minutes consumed by generating those assets. Below are some of the key metrics for the developer ecosystem.