IBDA 2021
We build your vision, not just visuals; what we create is a living breathing personality with a voice and mind of its own. We build brands to be believable, consistent and outlast their creators.
The first step in the process is to understand the brief and formulate the list of deliverables as per your goals.
Understanding the scope of the project, the brand, it’s vision and objectives via key stakeholders.
Defining the deliverables and formation of the team with the required skills accordingly.
Developing an overall knowledge of the brand assists with the creation, development, management and strengthening of brands. Analysis is carried out to understand the landscape and develop a launch strategy.
Initial research on the brand, its existing collaterals and digital presence (if any).
Study of the brand's direct and indirect competitors to understand their patterns and positioning.
Defining the brand's positioning and core values to find the right vibe of the brand.
Ideas and solutions are generated by challenging existing trends, beliefs and thinking outside the box. The most fruitful ideas are then envisioned into different concepts that best fit the brief.
Ideation on the logo and language of the brand with moodboards and concept sketches.
Concept creation based on the research and ideation with logo and visual language sketches.
Brand identity is formed by assembling the collection of all elements that we create to portray the right image of the brand to its user. We embody the concepts to a final more cohesive identity and develop its persona further.
Taking the finalised concept forward into the design of the final logo and development of brand identity.
Development of brand identity as per the brand concept and logo using graphical elements.
Ultimately the collaterals specific to your brand are created making sure that the brand persona shines through. The entire brand guidelines are defined and documented ensuring future cohesiveness for your brand.
Application of the brand identity and visual language in the form of brand collaterals.
Defining and documenting the guideline of the identity and visual language of the brand in the guideline.
