Marketplace is an online marketplace for classified ads in the African subcontinent where one can buy and sell their personal belongings easily and quickly whenever required.

Client: Verse
Services: Animation, video

The Explainer

Marketplace required an animated explainer video to put across their concept simply and quickly. It was scripted from the perspective of a day in the life of a typical target user in Africa, who used the product to sort out his problem.

The Style

We used a simple but colourful visual style for the backgrounds and characters with vector graphics. Characters were rigged and backgrounds layered for easy animation.